Marketing...........

It may seem as though it is a strange time of year to be marketing commercial photography with the holidays and all, but it is the "set up" time to get new potential clients, as well as my past clients, ready for the new year working with me. It is starting to be the time of year that scheduling compilation of Annual Reports, introduction of new products, and a "clean slate" begins for many commercial business I work with.

I really enjoy this time of year for that very reason. Last years endeavors are done and may be reviewed as to their successes and/or failures. The tweeking starts now for the marketing year of 2017. It's like a breath of fresh air coming down from the marketing mountains. I am personally delivering to new, as well as old accounts, a DVD of some images from around the world that I have photographed on assignment, some commercial images of products, as well as videos of some machines in action, to help illustrate the capabilities I have available to my accounts.

The reception has been good, and as I deliver the packages I get a card from the contact of the business so I may have a follow up letter in the mail by next week. If I can receive a ten percent reply of the people I contact it will be an overwhelming success. From past experience I know that although I may not immediately hear from the majority of the contacts I make, they will know of me, my abilities, and have the ability to contact me in the future. You ALWAYS need to look to the future.