How much do you want to sell....

I have had accounts in the past that have tried to photograph their own products and often ended up with a drop in sales. Consumers today are more sophisticated than they were even 5 years ago. The quality of of an image often signals to them the quality of a product they may be receiving as a finished item from a provider. In nine times out of ten this is a solid fact.

                                A PICTURE IS WORTH A THOUSAND WORDS !

In the image below the point can be driven home. This is a typical image from a "just want a pitcher
for the web" client. They bought their camera at a store that promised them they could produce images that could compete with "the professionals". Obviously there is a lesson or two the clerk was unaware of in producing a "professional image".

                                              The following is a professional image.

The milling on the bolts is highlighted as well as the stock listing on the head of the bolt. The soft shadows "ground" the items and they are displayed in a manor that highlights their quality. Producing images such as this isn't "rocket science" but with the techniques of the true professional an image will be delivered that will help "sell a product". If you're a producer of a product line or service do yourself a favor and search out the "Professional photographer" and don't rely on the words of the box store salesman. You'll be glad you did.