Ramping up

Saturday again, last of the old week and start of a new one tomorrow. I have decided that Monday and Tuesday I'm going to do some cold calling with my portfolio and see what happens.The generation of new business is crucial to survival in this market. The digital revolution has, in all outward appearances, taken away the necessity of knowledge i.e. F stops, shutter speeds and their relationships with the finished images, and the thought of previsualization. I find that a truly a shame. The quality of imagery as the average commercial client sees it has taken a real hit. Photoshop can't make up for poor photography, the computer note of Garbage in Garbage out still exists.

Cold calls are always interesting...I'll keep you posted.